The Best Hair Mask For You


If your highlights appear dull, or if your curls are feeling dry, a hair mask might be the solution for you. Hair masks restore moisture and softness and can even add a degree of brightness to your locks. The importance of hair masks can be explained best with a comparison to skincare products. If your daily conditioner is on par with your lightweight body lotions, hair masks can be compared to body butter. According to celebrity stylist Danielle Priano, “hair masks are key to healthy hair, no matter the texture”.

Contrary to popular belief, hair type isn’t the single most important guiding factor when it comes to choosing a hair mask. Whether your hair is thick or thin, it’s important to consider your hair’s needs based at any given time – whether it’s hydration, damage repair, nutrient replenishment or a combination of these characteristics.

How to use a hair mask

Hair masks are used to provide moisture and nourishment to your hair before a wash. We recommend using a hair mask every 7-10 days to give your hair a periodic boost of moisture and nourishment. For maximum efficiency, you should use your hark mask before washing your hair with a cleanser and then use a conditioner that suits your hair type. 

How to choose a hair mask

Now that you understand the context in which a hair mask should be used, let’s take a moment to consider what you should be looking out for when you choose a hair mask. With so many different options on the market, it can be easy to get sucked into endless choices and struggle to make a final decision. However, when you know what to look out for, you’ll find that it’s a lot easier to find a product that will work for you. Here are the most important factors to consider when choosing a hair mask.


The most crucial part of any hair mask are the ingredients that go into it. These active ingredients will dictate the quality of your hair mask and the effect that it will have on your hair. When choosing a hair mask, remember to choose ingredients that give your hair what it needs most, whether it’s hydration oils, proteins, vitamins, antioxidants or pollution-defending compounds.


Similar to many shampoos and conditioners on the market today, some hair masks contain sulfates in their formulation. While we know that some hair and scalp types can tolerate sulfates, sulfates are known to act harshly. Sufates can be especially bad when used by someone with a sensitive scalp, damaged hair or colour-treated hair.


The right combination of ingredients can work wonders for your hair, and the wrong ones can cause a detrimental effect – it all depends on your hair type! Before you buy a hair mask, ask yourself what you think your hair is currently lacking and work backwards from there.

At the Earth Collective, we have a wide range of hair masks for every hair type. In case you’re searching for the right hair mask for you, visit our store to see our hair masks sorted by hair type.