About The Earth Collective
We perceive beauty in a number of ways: through our thought, our behavior, our choices, our values and in our innermost feelings. At The Earth Collective, we try to find beauty in everything around us. We believe the loveliness of the world is simply waiting to be unleashed by the beholder. Over the years, we have endeavored to redefine beauty through extensive research and study, which have resulted in exquisite hair care products, inspired by Mother Nature herself.
After all, hair is inextricably interwoven with human beauty. We have taken up the challenge to infuse it with the natural splendor we observe around us, making it accessible to all.
Hair Specialist
The Earth Collective has become known as a veritable specialist in hair care.
We have spent years trying to understand the essentials of hair care, for both men and women. Consequently, we have realized that just like the growth and health of a plant depends on the condition of the soil it grows in, the health of our scalp determines how healthy our hair would be. A healthy scalp is equal to healthy hair. Period.
So, we have come up with specialized regimens for proper scalp care to ensure beautiful, lustrous tresses. We are perfectly aware that every individual’s hair type is different and requires specialized treatment. We have come up with solutions that work their ways around the limitations of each hair type and infuse them with vigor and shine.
What makes us so special?
Blending Tradition With Innovation
The answer is simple. We have been able to blend ancient wisdom with cutting-edge science. And the result is unparalleled premium hair care products.
Inspired not only by Ayurvedic texts, but a range of ancient traditions from around the world, we import certified natural ingredients from renowned global sources. Roots, stems, leaves, flowers, fruits, seeds – we have reached out for any bit of the nature loaded with eternal secrets of beauty.
And then, these natural wonders have been passed through advanced scientific research to create products that are perfect amalgamations of the traditional and the modern: ensuring they restore the health of your hair, making it beautiful from within.
Honest Premium Hair Care
We make sure that you get what you are promised. So, we do not make claims that we can’t substantiate. Each beauty regimen that we have sourced from around the world is authentic and each scientific method we employ is carried out under stringent laboratory conditions. Our nature-inspired products are free of parabens, sulphates, mineral oils and other harmful chemicals.
Our products are cruelty-free, vegetarian and contain natural moisturizing factors.
Our Founder
Shaily Kataruka
Ever since my school days, I was torn between two ambitions: becoming an entrepreneur and being a creative person. It was hard to choose between the two.
Trying to strike a balance, I completed a course in Fashion Design and Information Technology from NIFT, New Delhi. My first job after that was as a lead designer with an Ahmedabad-based firm that designed Christmas décor. However, I let it go when I married into a business family from Kolkata.
My new family owned a cosmetic manufacturing company that was chiefly into exports.
While my family became my priority at that time, I remained determined to follow through with my ambitions some day. My husband and father-in-law played huge roles, eventually, for me to pave my way. With their profound experience in the cosmetics industry, they looked for a range of products that would not only fill in a prominent need gap in the market, but also evolve into a brand that offered the best quality to customers.
This would lead to the birth of a unique brand of premium hair products: The Earth Collective.
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